Get Started With ABM: A Practical Guide To Account-Based Marketing
Account-based marketing is not a tactic, or a campaign. It is a strategy you choose to drive your marketing. Where ABM gets exciting is the speed at which you can identify ideal customer profiles, hone that to in-market accounts, and engage with them at a personal level. Progression through the buying journey in a highly tailored, well-timed, and cost-efficient manner. As that lead pulls through the marketing funnel, the sales team is thoroughly informed of the individual’s intent, and therefore have the most relevant discussion.
However, it is easy to lose sight that account-based at its core is a strategy, not a technology. That strategy fits nicely into a framework that is commonly referred to as a T.E.A.M. Read more…
Source: https://www.salesforceben.com/the-drip/account-based-marketing/
More articles for you
Elevating B2B Marketing Through Strategic Partnerships: Khronos & GTM Partners
Discover how Khronos and GTM Partners unite expertise in B2B marketing, blending data-driven ABM strategies with GTM's framework for unprecedented success. With a focus on strategic alignment, precision execution, and empowering outcomes, this alliance revolutionizes go-to-market approaches, propelling businesses towards tangible results.
Lean ABM: The Future of Targeted Marketing Efficiency
Explore the convergence of Lean Manufacturing and ABM in marketing strategy. Uncover synergies between efficiency-driven Lean principles and personalized ABM tactics, optimizing workflows, enhancing customer-centricity, and leveraging data for success. Embrace best practices, address challenges, and seize future trends for transformative ABM excellence.
The Missing Link In Your ABM Strategy (Part 2)
In part one of this series, we defined account-based marketing (ABM), discussed why it mattered, and highlighted the need for a unified data strategy to create a single-source of truth. But many marketers still grapple with the question: is ABM a strategy or a technology?