Get Started With ABM: A Practical Guide To Account-Based Marketing

Daniel Englebretson
Wednesday, June 30, 2021

Account-based marketing is not a tactic, or a campaign. It is a strategy you choose to drive your marketing. Where ABM gets exciting is the speed at which you can identify ideal customer profiles, hone that to in-market accounts, and engage with them at a personal level. Progression through the buying journey in a highly tailored, well-timed, and cost-efficient manner. As that lead pulls through the marketing funnel, the sales team is thoroughly informed of the individual’s intent, and therefore have the most relevant discussion.

However, it is easy to lose sight that account-based at its core is a strategy, not a technology. That strategy fits nicely into a framework that is commonly referred to as a T.E.A.M. Read more…


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